KPIs for email

• [ ] Reminds them of how the site helps with their goals
• [ ] Includes the features and benefits we talked about
• [ ] Includes formalized price and deadline
• [ ] Includes payment link for deposit
• [ ] Includes contract to sign
• [ ] Includes scarcity / a reason to book now vs. later

Email Template

• [ ] TODO Remember to attach contract to email!

Hey <<<PERSON NAME>>>, thanks for chatting today.

I'm looking forward to helping you reach your goal of <<< THEIR GOAL >>>

Here's a recap of all the stuff we talked about the new site doing:

<<< Paste the bulleted list or link to the Google slide deck >>>

After crunching the numbers, my formal estimate is that it will take between <<< HRS - HRS >>> hours for everything we talked about. Based on my rates that you can find here, that comes out to <<< PRICE - PRICE >>>.

To keep it on the lower end of that range, we'll want to prioritize being efficient with things like design revisions and layout changes and deferring some of the less-important scope that we talked about until the end to create a 'budget buffer.'

If you're ready to move forward, you can reserve your spot on my schedule by paying your deposit here and signing the attached contract & sending back.

Please note that I don't formally hold your spot in the schedule until you pay the deposit, so if you want to hit your <<< DEADLINE DATE >>> deadline, it's important that you reserve this next opening in my calendar while it's still available and that we get started soon.

Thanks, let me know if you have any questions,

— Zach